Video by Yaroslav Shuraev

StoryArtifact is a narrative surfacing process that excavates the unspoken stories that create invisible friction that often occurs within teams implementing new initiatives, capital raises, fundraising, rebrands and the organizational transitions of new leadership and market pivots.

A Simple Process

Ethos Articulation

Insight Development

Organizational Narratives

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My Approach

Story. Ritual. Artifact. These timeless, undeniably human activities build our sense of self and strengthen our relational bonds. “Culture” can seem to be an ephemeral, elusive concept. But culture is not a concept, it is the outcome of hands on, direct, interactive experiences shared amongst a family, a community, a team, an organization.

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The Foundational Process

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Narrative Alignment Process

Breakdown: The business idea or product is solid, but key people just can’t seem to “click”. A gear seems to be missing for translating a founders clarity and instinct to the team. Effort is being made, but the results are slippery.

Conduct in-depth research and discovery to understand brand history, values, and founder's journey. What is the core? What is the driving force?
Develop the narrative arc that centers the founder(s) in their ideal outcome and engages the primary circle (investors, core team, key clients) with the heart of the business.
Design the enrollment medium and ritual for transmitting the heart of the business and the rituals that nurture its assimilation.

Founder Team Alignment

Breakdown: Despite a solid product or service, the team's narratives clash, hindering alignment with current initiatives. Unconscious obstacles obscure the path to cooperation and action.

Uncover hidden obstacles and contrasting perspectives within the team-organization. Identify clashes of intent or understanding that hinder alignment with the businesses objectives.
Identify the narrative landscape of the breakdowns. Craft the narratives that bridge conflicting viewpoints, centered on the seed narrative as the guiding force. Craft a narrative of alignment that resonates with each member of the team, providing clarity and direction towards internal coherence.
Design the rituals and practices that meld each team-departments narrative into unified action towards the key objective.

Offsite Narrative Intervention

Experience: Pressure release valve. Bring key stakeholders onto neutral territory. Outside, the timeless fire holds the space for invisible roadblocks to surface so the team can get on into the same lane.

Listen to stories, challenges and insights from stakeholders across departments based on the focus of your inquiry-initiative.
Collaborative story reflecting session that mirrors and weaves your team's diverse perspectives into an improvisational, character driven narrative.
Highlight key themes and insights that emerged during the storytelling session. Illuminate the path forward by identifying areas of alignment and areas needing further exploration or resolution.