Projects
Stucco Color Match
Company / Stucco Colormatch / Friendly Stucco
Service / Video production, Brand Development, Business Strategy, Culture Building Processes, Workshops
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Initially hired to create videos showcasing the product development process, with the goal of selling an off-the-shelf product accompanied by video tutorials. However, it was discovered that the business lacked a clear brand identity and strategy, facing challenges in R&D funding and market entry.
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Stucco Colormatch sought to introduce a color-matching solution to the stucco industry, aiming to develop a marketable product for sale. With limited capital and no clear plan for R&D or market penetration, the company faced significant obstacles.
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Facilitate culture building processes and workshops to align the company's vision with its mission, leading to the development of a compelling brand narrative and business strategy. Initially tasked with producing videos demonstrating the product development process, intending to market the product with tutorial videos.
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As the strategist and brand developer, crafted the brand strategy and business plan, leading to the onboarding of a CEO and COO.
Pivoted the business model to a mentor-apprentice franchise model, eliminating out-of-pocket R&D costs.
Led the design of the initial brand identity and integrated the founder's vision and values into the business culture.
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Implementing clear guidelines and protocols for participation and engagement, along with respectful education on indigenous practices.
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The project shifted focus from solely creating product tutorial videos to a comprehensive reevaluation of the business model, resulting in the adoption of a more sustainable and scalable mentor-apprentice franchise model. This strategic pivot attracted key leadership personnel and laid the foundation for sustainable growth.