Art Projects / Public Rituals
Shovel Ready
Brief / Stimulate the Stimulus
Services & Skills / Campaign Strategy, Branding, Storytelling, Photography, Community Engagement, Documentation
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Engage the public with a campaign that embodies the primary slogans of both the Obama Presidential Campaign ("Hope & Change") and the Stimulus Plan ("Transparency and Accountability"), aiming to inspire faith in the economy and leverage the emotional impact of the funds invested.
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Amidst considerable debate and opposition, the 787 Billion dollar Stimulus Plan has been passed, yet the public remains doubtful of its ability to make a tangible difference. To overcome skepticism, the campaign must connect with citizens on an emotional level, emphasizing hope and change while ensuring transparency and accountability in the use of funds.
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Utilize the primary slogans of the Obama Presidential Campaign and the Stimulus Plan to create a campaign that instills hope and inspires change. Highlight the impact of the Stimulus Plan through the stories of individuals benefiting from "Shovel-Ready Projects," emphasizing the creation and saving of 6 million American jobs.
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Create visibility around local projects by capturing portraits of workers with the iconic orange shovel, symbolizing progress and economic revitalization. Engage locals to document projects, promoting transparency and accountability in the allocation of funds.
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The 2008 Stimulus Plan faces public skepticism and doubt regarding its effectiveness in bringing about real change in the economy.
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Inspire faith in the economy by highlighting the tangible impact of the Stimulus Plan on local communities.
Foster a sense of hope and optimism among the public, emphasizing the potential for positive change.
Promote transparency and accountability in the use of funds, building trust and confidence in government initiatives.
