Projects
Sacred Fire, Lucidity
Company / Lucidity Festival
Service / Brand Development, Brand Strategy, Brand Storytelling, Hands-on and Nature-based Workshops, Copywriting, Research & Insight Development, Content Direction, Production, Campaigns & Activations
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To provide participants a place to stay warm at night at a festival site where fire safety is essential and must be managed.
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Lucidity Festival is a family-friendly music and alternative lifestyles festival catering to people of all ages
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Initiating and stewarding the sacred fire as a central element of an intergenerational, cross-cultural festival experience.
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Initiated the sacred fire to offer a substance-free space for prayer and storytelling.
Established an environment to honor and listen to elders from diverse lineages.
Cultivated a culture of song-sharing and intergenerational knowledge transfer.
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Ensuring inclusivity and respect for diverse cultural traditions while maintaining the sanctity of the sacred fire space.
Ensuring safety and inclusivity for participants within an environment including drugs and alcohol
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Implementing clear guidelines and protocols for participation and engagement, along with respectful education on indigenous practices.
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Provided participants with a transformative experience of ritual and community.
Fostered a sense of belonging and connection across generations.
Enhanced the overall cultural richness and spiritual depth of Lucidity Festival.
