Projects
Quanta
Company / Quanta
Service / Brand Development, Brand Narrative, Copywriting, Business Plan Development
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Develop a comprehensive brand narrative to introduce Quanta as a crypto investment community and platform.
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Quanta aims to provide a welcoming and accessible environment for individuals interested in crypto investments, offering educational resources and a supportive community.
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Crafted a compelling brand epic that communicates Quanta's vision and values, while ensuring clarity and accessibility for a diverse audience.
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Crafted the Brand Epic and script for the "About Quanta" video, developed an enrollment tutorial for new customer onboarding to crypto, and provided copywriting services for various materials including the pitch deck to Lloyds. Additionally, led initiatives such as forensic accounting with the accountant and interim CFO to rewrite the business plan.
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Successfully developed a cohesive brand narrative and enrollment process for Quanta, allowing for automated online enrollment.
Converted from crypto-jargon to clear, accessible language. Made financials coherent and reduced page count on business plan by 30%, leading to qualification for a $40 million loan.